You’ve got an amazing idea. No, scratch that—you have a “greatest thing to happen to the creative community since the Apple computer was invented—level of an idea.

You’ve validated it. People have to HAVE it.

There’s only one teeny tiny issue. You’ve got a small list.

How the hell are you supposed to get this in front of as many people as possible to hit those launch goals and actually PAY your bills this month when you have a small number of eyeballs on your goods?

Cue the super talented and incredibly poetic band, The Beatles.

I Get By With A Little Help From My Friends — The Beatles

I’m willing to bet you aren’t alone on this boss journey of yours and along the way you’ve made some friends who are experts at what they do in biz. Some you would even dare call “influencers.”

WTF is an influencer? In a nutshell, someone who has a tribe that hangs on their every word, thus allowing them to have some serious influence when it comes to suggesting products/services/offerings/life advice…etc.

How do you use the power of your influencer friends to help a girl out during your launch?

Option number 1: Ask.

*GASP.*

I know what you’re thinking, “Meghan, you want me to ask?! What if they’re offended? What if they say no? What if they decide that this was an absolutely inexcusable request and decide they can’t be bothered to have anything to do with me from this point further and bad mouth me to the rest of the industry, effectively ruining my career and making me homeless?”

Chill, homegirl.

I didn’t say ask every person you’ve ever come in fucking contact with and spam them with emails + messages galore to see if they’ll push your goods.

How to ask (without feeling gross):

1–Who are your friends in the industry? Make a list of everyone you can think of. And by “friend” I mean people you’ve actually connected one-on-one with in some way. Not people you only know vaguely through random comments in FB groups. Think coffee chat status.

2–Cross off everyone that you haven’t connected with in the last 3 months. While we’re at it, notice I didn’t say “go start reconnecting with everyone you haven’t talked to in the last 3 months.” THAT’S sleazy. And makes people feel like you’re only reaching out because you want their help in pushing your shit.

3–Send personal emails to everyone that’s left on your list letting them know that you’re launching ‘xyz’ soon, HOW you think it will benefit THEIR audience, and if they would be willing to share in their group, on Instagram, or even mention in their next newsletter. Emphasis here should be on “personal.” Include inside jokes, mention things you know they have going on right now in their life, be a friend first and foremost. Ask them to reply back if they’re interested.

4–When they email back saying “yes, of course!” shoot them everything they will need to make this as EASY as possible for them. We’re talking graphics sized appropriately for FB, Instagram, Instagram stories, email…etc, swipe copy options, and all the links. Make this all super easy to access inside the email. No one has time to go hunting for someone else’s shit when it comes to doing them a favor.

5–Assuming this isn’t occurring the day of your launch (I find it best to reach out about 10-ish days before), follow up with your friends with a super short, simple email that lets them know tomorrow or today is the day that everything is going live if they’re still open to sharing and includes all the information they need. (Again, they’re doing YOU a favor. It’s the least you could do.)

6–Launch.

As long as the people you’re emailing to ask are actual friends and you’ve connected with them in the last 90 days, they really won’t mind being asked (unless they’re assholes). Just don’t be offended if they say no or don’t get back to you. They may have their own launches going on or catching up to do or sometimes their own marketing plans just don’t allow for it. #nohardfeelings

Option #2: Affiliates

Show ‘em the money, honey.

I love this option because telling anyone they can make money by offering their audience something that will really benefit them without having to lift a finger (ok, barely), almost always ends in a “HELL YES.”

How to make affiliates happen (it’s really similar to just asking…with a sweet kick back):

1–Who are your friends in the industry? Make a list of everyone you can think of. And by “friend” I mean people you’ve actually connected one-on-one with in some way. Not people you only know vaguely through random comments in FB groups. Think coffee chat status.

2–Cross off everyone that you haven’t connected with in the last SIX months. While we’re at it, notice I didn’t say “go start reconnecting with everyone you haven’t talked to in the last 6 months.” THAT’S sleazy. And makes people feel like you’re only reaching out because you want their help in pushing your shit.

3–Send personal emails to everyone that’s left on your list letting them know that you’re launching ‘xyz’ soon, HOW you think it will benefit THEIR audience, and that you hope they would love to be an affiliate. You’re offering ‘xyz’ payment per purchase that their link sends your way. Emphasis here should be on “personal.” Include inside jokes, mention things you know they have going on right now in their life, be a friend first and foremost. Ask them to reply back if they’re interested.

4–When they email back saying “yes, of course!” shoot them everything they will need to make this as EASY as possible for them. We’re talking graphics sized appropriately for FB, Instagram, Instagram stories, email…etc, swipe copy options, and all the links, and most importantly their affiliate link. Make this all super easy to access inside the email. No one has time to go hunting for someone else’s shit when it comes to doing them a favor.

5–Assuming this isn’t occurring the day of your launch (I find it best to reach out about 10-ish days before), follow up with your friends with a super short, simple email that lets them know tomorrow or today is the day that everything is going live if they’re still open to sharing and includes all the information they need. (Again, they’re doing YOU a favor. It’s the least you could do.)

6–Launch.

Need some affiliate options? You can use AffiliateWP or if you’re pushing your goods through teachable/other course platforms, you can easily set up affiliates through their platform (you’ll just be responsible for individually paying everyone out).

I’ve organized launches for small list ladies that have helped them kill their goals of at least 100 products (when the standard conversion rate says thanks to that small list they have, it will never happen), hit $30k+ at cart close, and more by leveraging biz bestie influencers.

Don’t be afraid of your small list. Don’t be afraid to ask. Don’t be afraid to ask for help. It can make the difference between a launch that allows you to have the funds to invest in your biz + pay some bills, or a total flop.

Now that you know how to ask, which option are you going to move forward with this year? 😉

Marketing Strategy | Creative Business Owner | Creative Entrepreneur | Business Tips | Business Growth Strategy

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