When you think about client experience, what do you think of?

Your intake process? The fun client gifts you send? Project management? Follow up after a project is complete?

Do you ever consider how your website affects client experience? It’s important to remember client experience begins the second a perspective client lands on your site.

It’s even more important to remember because 39% of people will stop engaging with a website if images won’t load or take too long to load (source). You could lose a prospective client before they have even had time to learn about you and your offerings.

Today I’m sharing 3 ways you can update your site to improve your website client experience so you can book more clients!

  1. Navigation

Your website navigation menu is one of the first things visitors see when they arrive on your website, so make sure your navigation is clear and informative.

Don’t confuse people by using cutesy or slang terms in your navigation. Use universal terms people recognize. For example, the term “Blog” is much clearer than “Journal” or “Notebook” and “Contact” is much clearer than “Hit Me Up” or “Let’s Be Friends.” Using terms people come to expect will make your site easier to navigate and it is better for SEO.

Your navigation should be consistent from page to page. Do not change the order of navigation items from page to page on your website. As visitors become familiar with your site, you do not want them be confused and leave due to an inconsistent navigation. The only place I recommend changing the navigation or removing it is on sales or landing pages because you don’t want the visitor to become distracted.

When putting your site’s navigation up, be intentional. Where do you want to lead your readers and what might they be looking for? If your website navigation needs an update, don’t miss this post on 6 Website Navigation Tweaks That Improve User Experience.

  1. Page Load Time

Your prospective client’s don’t want to wait for your website to load. Run a Google PageSpeed Insights test to find out if there are any major issues.

The most common issue I see are LARGE images that take a long time to load. Before you upload an image to your site, you need to make sure they have been resized and compressed. Images you upload should be 200KB or less. The bigger the image file size, the longer the image will take to load.

Your images need to be resized so they can load faster and speed up your website. Tools like Adobe Photoshop or Canva can resize images. You can also use a free tool like Simple Image Resizer to compress your images. If you have a WordPress site, I also recommend installing a plug-in such as EWWW Image Optimizer or ShortPixel to compress your images.

  1. Mobile Friendly

With so many people consuming content on their smartphones, your site must be mobile friendly. You don’t want a prospective client visiting your site on their iPhone if you don’t have your site isn’t optimized. Of course, you can’t control how someone visits your website, so it’s crucial to have mobile friendly website.

Take a look at your website on your smartphone and see how easy it is to navigate. Look at the font size you are using. Is it easy to read without zooming in? Are buttons and links easy to click?

If you find that your website isn’t mobile friendly, think about changing to a mobile friendly theme or contacting a web developer to help you make important changes.

Shape up your website in 2017!

Don’t forget  want your website to be ready for the new year so you can reach your new goals. If potential clients stay on your website, that will lead to new growth, more sales and more money so you can reach your goals!

If you are thinking, I have no idea what needs to be updated and how to do it, you’re in luck. I’ve created a FREE 5-day Website Shape Up email course just for you!

BY: KATIE WILLIAMSEN

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Improve Website Experience | Creative Business Owners | Online Business | Marketing for Small Business

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